Blue ocean shift is the essential follow up to blue ocean strategy, the classic and 3. The authors define the blue ocean shift as a systematic process to move your organization form cutthroat markets with bloody competition what we think of as red oceans full of sharks to wide open blue oceans, or new markets devoid of competition, in a way that brings your people along pg. Blue ocean studio you can access a free trial here. This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs. Blue ocean strategy powerpoint templates present better.
This is an analysis of blue ocean shift, not the original book. To make your life easier, you can download these free templates that have been. What it takes to shift from competing to creating insead. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. At the same time, leaders had a shortage of time to up their game. Blue ocean shift is the essential follow up to blue ocean strategy, the classic and over 4millioncopy global bestseller by worldrenowned professors chan kim and renee mauborgne. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence. Download it once and read it on your kindle device, pc, phones or tablets. Why nondisruptive creation is as important as disruption in seizing new growth.
Chan kim and renee mauborgne drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you stepbystep through. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Now, 12 years later, the authors offer an exciting new book that synthesizes their experience in assisting with the implementation of blue ocean. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire. Blue ocean strategy including examples and pdf download. Download pdf blue ocean shift beyond competing proven. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing. Blue ocean shift provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a blue ocean initiative.
Beyond competing proven steps to inspire confidence and seize new growth kindle edition by kim, w. Blue ocean shiftoutlines the process of how to identify the three tiers of noncustomers in your industry and the definitions of each tier. Whether you are a cashstrapped startup or a large, established company, nonprofit, or national government, you will learn how to. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products. In this article you will learn how to make your competition irrelevant and have sales and profit. Drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Public sector application and research, including the application of blue ocean shift, blue ocean strategy, and blue ocean leadership to governments and nonprofits.
Blue ocean shift is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Blue ocean shift is packed with allnew research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Beyond competing proven steps to inspire confidence and seize new growth pdf ebook free. In their just released book, blue ocean shift, chan kim and renee mauborgne, creators of blue ocean strategy, deliver the definitive guide to shifting yourself, your team and your organisation to. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you stepbystep through how to take your.
Download and read online,download ebook,pdf ebook epub,ebooks download. Dec 11, 2019 download pdf blue ocean shift beyond competing proven steps to inspire confidence and seize new growth free epubmobiebooks. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Beyond competing proven steps to inspire confidence and seize new growth by w. The link between blue ocean strategy and blue ocean leadership. The authors show you why dont need to put up with unfavorable conditions and. While strategy fads tend to drift in and out of fashion, more than a decade after its first publication, mauborgne and kims pioneering research remains highly relevant. Aug 08, 2019 the first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks. It is easy to see that the authors have been busy with research, consulting and projects since then.
Free blue ocean strategy powerpoint templates now that youve done the hard work of identifying your blue ocean strategy, its time to present it to top management. Chan kim released their book, blue ocean strategy, in 2005, their treatise revolutionized the field of business strategy. Beyond competing proven steps to inspire confidence and seize new growth 9780316314046. Sep 24, 2017 now, 12 years later, the authors offer an exciting new book that synthesizes their experience in assisting with the implementation of blue ocean strategy. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your. Blue ocean shift is packed with allnew research and examples of how leaders in diverse industries and organisations made the shift and created new markets by applying the process and tools outlined in the book. Blue ocean shift is brimming with battletested lessons that empower leaders, managers, entrepreneurs, and anyone committed to building a vibrant future, to succeed in. Read blue ocean shift beyond competing proven steps to inspire. The lasting success does not come from battling competitors, but from creating blue oceans, a new marketplace that will be competitors free. The book blue ocean shift is the essential follow up to blue ocean strategy, the classic and over 4millioncopy global bestseller by worldrenowned professors chan kim and renee mauborgne. Social sector application and research, including such topics as how blue ocean strategy can be applied in the developing world to mitigate poverty and improve education and health. Whether you are a cashstrapped startup or a large, established company, nonprofit or national government, you will learn how to move. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you step by step through how to take your organization. The 54yearold ceo who wants to set their company apart from the competition, the 28yearold business owner that is looking to create a new.
Beyond competing proven steps to inspire confidence and seize new growth. Then you can start reading kindle books on your smartphone, tablet, or computer no kindle device required. Blue ocean strategy make the competition irrelevant slide. May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Here they expand on the concepts defined and outlined in blue ocean strategy published in 2005. Theres no single answer to this without endtoend architectural analysis. A systematic way to grow your business without competing renee mauborgne, coauthor of blue ocean strategy and the. Creating a blue ocean in the b2b space the case describes a series of blue ocean strategic moves made by in the crm application market, demonstrating how a company can effectively create and renew its blue ocean in the b2b space by value innovating on the product, service, and delivery platforms. Drawing on more than a decade of new work, kim and mauborgne show you how to move. Use features like bookmarks, note taking and highlighting while reading blue ocean shift. Blue ocean shift is a framework that combines the insights of human psychology with practical marketcreating tools and realworld guidance on guiding organisations and their teams to move beyond competing market creation, inspire teams confidence, and seize new growth. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you.
Chan kim and renee mauborgne and 20,000 other business, leadership and nonfiction books on getabstract. It is the processoriented sequel to the authors highly influential book about strategic planning, blue ocean. Blue ocean shift and nondisruptive creation youtube. Making the competitors irrelevant is the most important part of the strategy. Creating a blue ocean in the b2b space the case describes a series of blue ocean strategic moves made by in the crm application market, demonstrating how a company can effectively create and renew its blue ocean in the b2b space by value innovating on the. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe.
Drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and seize new growth. Blue ocean shift steps to inspire confidence and seize new. To make your life easier, you can download these free templates that have been made especially for blue ocean strategy presentations. Chan kim and renee mauborgne drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new. Identifying the three tiers of noncustomers in your industry. Chan kim and renee mauborgne blue ocean shift is the second book in the blue ocean journey for kim and mauborgne. Blue ocean shift is the essential followup to blue ocean strategy, the classic 3. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Based on a limited set of examples presented before, it is obvious that big data plays key role to drive blue ocean strategy or push business for blue ocean shift further, it also helps on the cost front at the same time. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Beyond competing proven steps to inspire confidence.
Jun 11, 2018 blue ocean shift is the second book in the blue ocean journey for kim and mauborgne. Oct 31, 2017 blue ocean shift is a framework that combines the insights of human psychology with practical marketcreating tools and realworld guidance on guiding organisations and their teams to move beyond competing market creation, inspire teams confidence, and seize new growth. Chan kim of blue ocean shift explains why businesses need to go beyond competing and seize new growth squawk box, cnbc, 26 september 2017. The 54yearold ceo who wants to set their company apart from the competition, the 28yearold business owner that is looking to create a new product, and anyone who is entrepreneurially minded. This templates provides iconography and diagrams to work with the blue ocean strategy tools. These blinks, based on decades of the authors practical experience, explain why you should endeavor to make competition obsolete and how you can open up whole new worlds of opportunity. Forbes the challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. Beyond competing proven steps to inspire confidence and seize new growth is indispensable for anyone.
In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Each tool has a slide for the description and application within the strategy analysis. The authors show you why dont need to put up with unfavorable conditions and focus so much on the competition. By studying and understanding what works, what doesnt, and how to avoid the potential pitfalls in making a blue ocean shift in a variety of sectors from businesstocustomer and businesstobusiness, to public, nonprofit, and governments, blue ocean shift lays out a systematic stepbystep process for inspiring peoples confidence and. To aid you in completing this step and all the other steps in blue ocean shiftwe strongly recommend using the online blue ocean studio you can access a free trial here. To think like a blue ocean strategist is to free yourself from the shackles of your industrys boundaries and best practices.
Sep 26, 2017 blue ocean shift is brimming with battletested lessons that empower leaders, managers, entrepreneurs, and anyone committed to building a vibrant future, to succeed in their blue ocean journey. You can follow blue ocean strategy and leadership on twitter and facebook and visit the website here. Blue ocean shift 2017 is a stepbystep guide to moving past competition in an overcrowded industry. Beyond competing proven steps to inspire confidence and seize enter your mobile number or email address below and well send you a link to download the free kindle app. Blue ocean strategy is a book published in 2005 and written by w. The first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks.
The premise of the book is that companies can succeed by creating. Beyond competing proven steps to inspire confidence and seize new growth is indispensable for anyone committed to building a compelling future. Jul 17, 2018 free blue ocean strategy powerpoint templates now that youve done the hard work of identifying your blue ocean strategy, its time to present it to top management. What it takes to shift from competing to creating why nondisruptive creation is as important as disruption in seizing new growth. Blue ocean strategy powerpoint template slidemodel. Drawing on more than a decade of new work, kim and. Chan kim and renee mauborgne, professors at insead. Blue ocean shift was a liberating experience for me, a mindblowing read. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute.